200%+ CTR improvement
50+ Countries reached
4 New content verticals
The problem
OnePlus Scout was a regional search feature with limited content coverage, poor multilingual support, and declining CTR, needing structural overhaul to serve a growing global user base.
Goal
Scale Scout to a globally relevant, high-performance search and discovery feature with expanded content types and multilingual support.
Outcome
200%+ CTR improvement. Expanded to 50+ countries. New content categories, faster indexing, and significantly improved user satisfaction.
What I did
Architecture OverhaulRedesigned search indexing and content ranking system
Global LocalisationMultilingual support and region-specific content strategies
Content ExpansionNew verticals: apps, settings, contacts, and web results
PerformanceReduced latency and improved result relevance across queries