work / oneplus-shelf

OnePlus Shelf

Ground-up UX redesign that became OnePlus’s primary partner surface

OnePlusDesignProductsPartnerships Senior PM · 2020–2024
Visit www.oneplus.com ↗
4x MAU growth
3 Major partner integrations
EOTY 2021 recognition

The problem

The original OnePlus Shelf had low engagement, poor discoverability, and no framework to integrate third-party apps. Users found it cluttered and avoided it, wasting premium homescreen real estate.

Goal

Redesign Shelf from the ground up to improve UX, increase engagement, and build a scalable partner integration framework.

Outcome

4x MAU growth. Unlocked Spotify, Zomato, and Blinkit integrations. Became OnePlus's primary partner surface. Employee of the Year recognition.

What I did

UX ArchitectureRebuilt information hierarchy and widget layout system from scratch
Partner SDKDesigned integration framework enabling 3rd-party widget development
User ResearchLed discovery research, usability testing, and A/B optimisation
Roadmap OwnershipFull PM ownership from concept through global launch

The bigger picture

Shelf went from a hidden panel to the surface every major partnership shipped on: Spotify’s music widget, Zomato and Blinkit’s commerce cards, and India’s most-covered OEM integrations all run on the architecture this redesign established.