work / labh
Labh
Bringing "saving money" closer to the heart of Indian users
Worked with Solo designer · worked directly with the founders, delivered into a 2-person design team
- Founding designer for Labh: built the design system and 0→1 app design strategy from the ground up, every screen, every interaction, and the strategic direction until the founder could hire a team
- Key decision: invoked Indian design elements to bring "saving money" closer to the heart of Indian users, instead of another sterile fintech UI
- With many savings apps already in the market, Labh’s core design bets on joy, trust and intelligent suggestions
The real problem
Retail investors lack access to professional-grade wealth management. Mutual fund investing is opaque, intimidating, and poorly designed, creating a gap between intent and action. And the market is crowded: many apps already do savings. A new entrant doesn’t win on features, it wins on how investing feels.
Design Labh from zero: all app screens, interactions and the strategic design direction, holding the bar until the founder could hire a design team.
A design language rooted in Indian visual elements that makes saving feel joyful and trustworthy, wrapped around SEBI & AMFI certified, quant-driven fund baskets with NSE/BSE direct processing.
The design bet
Most fintech UIs treat money as a spreadsheet. For Indian users, saving is emotional, familial, festival-linked, aspirational. The design invokes Indian elements to bring “saving money” closer to the heart: warmth in the visual language, joy in the moments that matter (first investment, goal reached), and intelligent suggestions delivered like advice from someone you trust, not notifications from a terminal.