work / food-delivery-aod

Food Delivery on AOD

India's first food-delivery tracking on Always-on Display, 60% of MAU

OnePlusPartnerships Senior PM, Partnerships & New Initiatives · 2022–2023

Worked with 2 partner PMs, 2 partner dev teams · BD, R&D, legal, marketing, leadership

Zomato order status on AOD

Swiggy order status on AOD

AOD delivery tracking in context

60% * MAU reach at launch
#1 India-first feature
2 Partners (Zomato, Swiggy)
TL;DR
  • Shipped India's first live food-delivery tracking on Always-on-Display, with Zomato and Swiggy as launch partners
  • Key decision: put order status on the AOD itself, not richer notifications; a glance beats an unlock for something users check a dozen times per order
  • Reached 60%* of MAU at launch and became one of the most-covered OEM features in India that year

The real problem

Food delivery users unlocked their phones over and over just to check order status; each check was an interruption, and collectively a battery drain. Meanwhile the Always-on-Display, glanceable by definition, was underused beyond the clock and notification icons. Zomato and Swiggy are the two dominant food-delivery ecosystems in India, so a single integration pattern could cover most orders in the market.

Goal

Launch India's first AOD food delivery integration, Zomato and Swiggy live order tracking visible without unlocking the device.

Outcome

Reached 60%* of MAU at launch. Industry-first feature with significant media coverage. Cemented OnePlus as a lifestyle-first Android brand.

What was considered

Richer push notifications
Why considered Simplest to ship; partners already send order events
Why it didn't ship Notifications still require waking and unlocking to read reliably, the exact friction we were trying to remove
Shelf widget
Why considered Shelf already had the partner SDK
Why it didn't ship Shelf needs the phone unlocked and opened; order status is a locked-phone, mid-task use case
shipped Always-on-Display status (chosen)
Why considered Glanceable without touching the phone; turns a dead surface into a live one
Trade-off accepted AOD constraints are brutal: minimal pixels, strict battery budget, and a new data contract with each partner

What was built

A minimal, glanceable order-status UI designed inside AOD’s battery and pixel constraints, fed by real-time data contracts agreed with both partners’ product teams. Launch was a coordinated GTM across OnePlus, Zomato and Swiggy.

What I did

Partnership LeadLed commercial and technical discussions with Zomato & Swiggy PMs
API Integration DesignDefined data contracts for real-time order status on AOD
AOD UXDesigned minimal, glanceable order tracking UI for AOD constraints
Launch StrategyCoordinated joint GTM, PR, and OEM marketing campaigns

* Figures are directional. Reach includes OnePlus and OPPO users globally.